JUST EAT
Empowering local pizza vendors to reclaim 30% revenue by replacing aggregators with a Direct-to-Customer (D2C) ecosystem.
Disrupting the Aggregator Monopoly
In the Indian market, local pizza owners lose significant margins to Zomato and Swiggy. This design strategy eliminates the middleman, allowing owners to use their own local staff for delivery.
By removing a 25-30% commission, the brand can directly reduce pizza prices for the user while maintaining higher profit, creating a sustainable hyper-local logistics model.
01 // Splash to Immersive Home
Built a high-performance Home screen utilizing advanced Figma prototyping. I implemented a "Pizza Zoom" effect where clicking a category provides a seamless cinematic transition into the item details.
02 // The Direct Menu
Designed for speed and clarity. The menu uses lazy-loading image rituals to ensure that heavy visual assets don't compromise the smooth scroll experience.
03 // Trust Architecture
The About Us and Contact pages humanize the local pizza shop, showcasing the chef's expertise and the delivery team's local identity to build long-term loyalty.
04 // Checkout & Savings
The Cart highlights the "Delivery Charge: ₹0" benefit. By showing exactly how much they saved by ordering direct, the UI reinforces the brand's value proposition.
Let's Design Your Next
High-Impact Product.
Currently looking for high-impact roles where I can combine Systematic Design and Interactive Logic to solve complex user problems.
Focused on UI/UX, Product Design & UX Research